effort-less
ideal
.
According to big tech:
“the future is frictionless”
(1)
These companies seek to make our existence effortless, doing so by designing away the discomforts and inconveniences - the frictions -that get in the way of efficient progress. Why? To make the world a better place to live? Or to expedite the one-click-purchase > next-day-delivery of their products?
(2.UX Diagram) (3.Also see)2. UX WISDOM
(A to B as the bro flies)
1. Mark Zuckerberg, Meta CEO, On stage at Facebook event, 2011. LINK
2. The classic ‘friction vs. frictionless’ UX diagram found in many tech UX guides. LINK
3. Proliferation of business books promising that removing frictions will lead to riches. LINK
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